What convictions and desires form our choices, and motivate us to take action, personal, professional and political? What incentives, arguments or punishments might cause our decisions and behaviour to change? And where does the role of morality and identity lie in the process of motivating others to alter their views and judgements? These are crucial questions in a world in which we are subject to an overwhelming stream of information and persuasion, and where there is little time for reflection about how we should respond. Robert West is Professor of Health Psychology at University College London and an Associate of UCL’s Centre for Behaviour Change. He is Editor-in-Chief of the scientific journal Addiction, and has published more than 800 scholarly works including books on behaviour change and addiction. His most recent book Energise: the Secrets of Motivation, was published last year, and was written in collaboration with his son Jamie West, a writer and musician.
17th February 2020