General Electric’s engines power the jets that bomb civilians in Iraq. The company also funds the International Olympic Committee and its Games, and uses its NBC network to frame the story. Sticky Cola drinks and burgers are endorsed by the IOC and athletes. Jennings discusses how the big brands have captured sport to use as a battering ram into our minds, just as Rupert Murdoch predicted. Gramsci couldn’t have put it better. Jennings, a working journalist, was banned by the IOC for 6 years after he revealed that their president was a lifelong Franco fascist. He is currently banned by FIFA because he discloses the rampant bribery, contract kickbacks and World Cup ticket rackets run by the leadership. The sponsors don’t seem to care. Why should that be?